Study for the optimization of the supply chain in the commercialization of certified organic powdered panela

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dc.contributor.authorGordon Hernández, Yimi; Vidal Tovar, Carlos; López Villalba, Stefany; Barrios Lara, Verónica
dc.date.accessioned2025-05-28T18:43:04Z
dc.date.available2025-05-28T18:43:04Z
dc.date.issued2020
dc.description.abstractAbstract The general purpose of this research is to carry out a study for the optimization of the distribution chain in the process of production and marketing of certified organic powdered panela, in ASOSEYNEKUN, an association of productive indigenous families of the Sierra Nevada de Santa Marta, based in the theoretical postulates of Castellanos (2015), Mora (2008), Ballou (2004), Palella & Martins (2012), Hernández (2010), among others. The research methodology is explanatory, with a non- experimental, transactional and field design. Of the total of 170 cane producers affiliated with the association, a representative sample of 118 was analyzed, of which 10% was used to measure reliability through Cronbach's alpha (0.924). The results obtained with the instrument, validated by 10 experts, showed that there are differences between the results obtained (significance of 0.0000) with the Anova technique, and, with Tukey's post hoc, it was identified that there is a great difference in the first dimension between provisioning and storage indicators and between order processing and transport in the second dimension, order processing, it has a great difference with transport, concluding that there is poor knowledge in the management of its productive and commercial chain. Thus, actions that lead to an optimization of the Association’s distribution chain must be implemented, since weaknesses were evident in indicators, such as the systematization of orders, the commercial relationship between the other services provided, the outsourcing of physical distribution services and, finally, a poor flow of information between the areas in charge, which becomes one of its main problems for the optimal production and marketing of its products. Key words: distribution chain, commercialization, organic powdered panela, indigenous producers, production
dc.identifier.issn0004 - 0483
dc.identifier.urihttp://repositorio.unicesar.edu.co/handle/123456789/1401
dc.titleStudy for the optimization of the supply chain in the commercialization of certified organic powdered panela
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